Altering retrieval demands reverses the picture superiority effect

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Altering retrieval demands reverses the picture superiority effect.

In Experiment 1 subjects studied a mixed list of pictures and words and then received either a free recall test or a word fragment completion test (e.g., _YL.mL for pyramid) on which some fragments corresponded to previously studied items. Free recall of pictures was better than that of words. However, words produced greater priming than did pictures on the fragment completion test, although a ...

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The properties of retrieval cues constrain the picture superiority effect.

In three experiments, we examined why pictures are remembered better than words on explicit memory tests like recall and recognition, whereas words produce more priming than pictures on some implicit tests, such as word-fragment and word-stem completion (e.g., completing -l-ph-nt or ele----- as elephant). One possibility is that pictures are always more accessible than words if subjects are giv...

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Source Memory and the Picture Superiority Effect

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An auditory analog of the picture superiority effect.

Previous research has found that pictures (e.g., a picture of an elephant) are remembered better than words (e.g., the word "elephant"), an empirical finding called the picture superiority effect (Paivio & Csapo. Cognitive Psychology 5(2):176-206, 1973). However, very little research has investigated such memory differences for other types of sensory stimuli (e.g. sounds or odors) and their ver...

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The picture superiority effect in a cross-modality recognition task.

Words and pictures were studied and recognition tests given in which each studied object was to be recognized in both word and picture format. The main dependent variable was the latency of the recognition decision. The purpose was to investigate the effects of study modality (word or picture), of congruence between study and test modalities, and of priming resulting from repeated testing. Expe...

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ژورنال

عنوان ژورنال: Memory & Cognition

سال: 1987

ISSN: 0090-502X,1532-5946

DOI: 10.3758/bf03197030